One wonders why more brands haven’t taken the Jesus Christ approach to building fame. You know, if you think about it, there is not better known name than Jesus Christ. Everyone knows that name and some even know what it stands for. To a lesser degree and more to the point I see many people taking the Jesus Christ approach to fame and authority, but not brands. See, Christ was radical, or would have been considered so. He came out saying that obeying the law wasn’t enough, you actually had to have the heart intention for it to be pure. Furthermore he obliterated traditions, broke stereotypes, and some would say, the law. His radical claim? Well, he said that he “is the Son of God”. That and his related acts have propelled him to be the most well known person in all of history.
And for those who steal the idea?
There are several more modest iterations of this, but they all have the same form. It’s one guy, or even a group of guys claiming to have secret or special knowledge. Their radical claims move from this to that and some may even be truthful; that is not the point. I’m not posting about the accuracy of the claims, I’m merely observing the phenomenon that radical statements, beliefs, traditions and movements capture the soul in a way that seems unbreakable and irrational at times.
So that end, let me tell you that I follow several channels of alternative media. When I mention them, don’t assume I’m a believer, I’m just saying that I follow them because some of the things they say are interesting and more to the point they demonstrate what I’m talking about.
Glenn Beck - marginalized by many as a classroom teacher, he uses simple learning techniques and messages to promote his own. He promotes education, specifically constitutional and biblical understanding. His ratings are out of sight. Why?
The Truth Movement – Either a derivative or a parent to the tea party, this is group of people who say they are dedicated to uncovering the truth that has been covered up by evil men. There are many ‘leaders’ in this movement and each seems to have as different of message as the next, but all claim to be part of the the truth movement…and this movement is huge. Sponsoring conspiracies like “911 was in inside job” “bush lied”, “Where’s-Obamas-Birth Certificate” etc etc. Why?
Aliens - no, not the movie, this one is quite radical. Much different than when I was a kid. Now, as I understand it, Aliens are one of a couple things. They are the creators, or progenitors of our species, demons or inter-actors with our race and the explanation for all things unexplainable. This one outranks all of them…to my observation…this has the biggest cult following. The history channel has done a 12 part series, on this…and it’s still going, with huge ratings. Why?
What I see out of all of these, truth not counted as a factor, is that the human species seems to have an innate fascination with the radical. And, for those who are bold enough to say something radical, then the opportunity exists for you to grow into a cult leader, or a thought leader, or someone dismissed as a conspiracy nut. Who knows, but it seems radical things will capture attention but only things that give value will sustain.
This is really just pat one of the whole idea of how and what it takes to build an influential following. What other things do people do that build a following? What have I left out?