What Consumers Themselves are Saying about Influencing Consumer Behavior

Feb 26, 2011 by Wagma Mohammadi

Why do people buy what they buy? Do they choose McDonald’s because the colors red and yellow have a psychological effect on the mind? Do they choose Macs over PCs because the commercials are hip and funny? Do they buy Versace perfume because their favorite actress said she wears it? These may have been reasons why consumers bought products in the past, but not today. Today, in order to start influencing consumer behavior, companies need to really tune into the consumers.

Consumers are tired of corrupt companies selling them products that don’t work, are overpriced and cause environmental problems. They have a higher expectation for businesses, and the companies are listening. Many companies started creating their products in a  more eco-friendly way to show consumers they don’t want to harm the environment. Some endorsed humanitarian projects to show they cared about their community. It’s almost as if the seller is trying to be a friend. They are taking the necessary steps to please their consumers.

It’s a positive step for everyone. Consumers get what they pay for and companies stop acting in more ethical ways. The advancement of technology and the growing interest in social networking has done something positive for the shopping world. If people are going to pay large amounts of money for a product, then they deserve to be satisfied by that product. If the product fails, they have the option to warn friends, family and even strangers online about it. People are depending on one another more these days when it comes to consumption because they are tired of wasting money on products that fail them and companies that scam them. Their online community is now a tool that helps them decide where to spend their hard earned dollars.